Athletic Competition

The 3-Stripes mark is undoubtedly the quintessential adidas symbol. It was developed by the adidas company founder, Adi Dassler, and first used on footwear in 1949. Dassler created a symbol that could be immediately recognized when his footwear was used in athletic competition and associated with adidas. He emphasized the connection to the slogan The company using the 3 Stripes. The 3-Stripes were first utilized on apparel in 1967. The 3-Stripes now enjoy worldwide recognition as an adidas symbol and thus adidas trainers where born keep reading

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